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Category Archives: Branding/Logo
Reese’s Ever Changing Seasonal Packaging
I noticed Reese’s holiday packaging in the store the other day. It’s new big logo placed on the side of the bag is quite an attention grabber (see a picture on my Facebook page). Stacks of orange bags take over … Continue reading
Posted in Before and After, Branding/Logo, Graphic Design, Halloween, Identity, Packaging
Tagged 2008, 2009, 2010, 2013, autumn, designs, fall, minatures, orange bags, pumpkins, reese's packaging, samples, Seasonal, shelf, snack size, strategy, today, trees
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AIGA appreciates Jessica Haas Design’s Logo
A congrats email was received today, I’ve been selected for AIGA (American Institute for Graphic Arts) Featured Project picks. My Hatch and Grow logo is from a graduate school project, I was designing a children’s toy company from naming, identity … Continue reading
Posted in Appreciation, Branding/Logo, Jessica Haas Designs' Work
Tagged AIGA, children's, company, featured, jessica haas designs, Logo design, project, selected, toy, work
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Super Bowl Logos
> There is an amazing array of varying Super Bowl logo designs from the past several decades. Each year the NFL use to come out with a new look and every time we would be almost as excited as discovering … Continue reading
Posted in Branding/Logo, Identity
Tagged branding, consistency, decades, decades concept, logo, memories, Super Bowl, Super Bowl logos. NFL, years
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Canada Dry Green Tea Ginger Ale Global Launch
Canada Dry has done it again. Above is their new infused green tea ginger ale and the packaging is as beautiful as the rest of its bubbly ginger family. In my option, Canada Dry’s packaging is top in class and … Continue reading
No Name, No Noise
Selfridges No Noise is a campaign based in the UK attempting to quiet the world of all things trying to get your attention. What I found to be most impressive is how some companies are participating. An exclusive range of … Continue reading
Boneshakin’ in October
Being that NYC is an hour away from moving into the month of October I think it’s officially time to start getting excited about the next 31 days of fear and fun. Our evenings are now in darkness, drinks are … Continue reading
Louise Fili inspires with Free Gelato
After a hard day at work, I am calmed by the true and funny words from Louise Fili, “Designing is about 1% of the job, the rest of the 99% is trying not to fuck it up.” She’s so right. … Continue reading
Posted in Branding/Logo, Educate, Graphic Design, Packaging, Typefaces/Fonts
Tagged AIGA, book, design passion, Elegantissima: The design and typography, food, free gelato, graphic design, Italian type, L'Art del Gelato, logo, Louise Fili, monograph, New York City, package design, SVA Tishman Auditorium, typography
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Ready for Maple Syrup
Ever since I meet a few fellas in Madrid who’s family ran a maple syrup farm in Canada, I’ve always had my eye for a good packaging design for this product. One of the Canadians asked me once how to … Continue reading
Posted in Branding/Logo, Graphic Design, Packaging
Tagged Back Creek Farms, canadian, Crown, Dean & Deluca, maple syrup, Northwest farms, Packaging, risk
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Where To Logo?
New York City subways are pretty much always covered in advertisements for vacation spots. Specifically at summer time we get to see an allotment of island ads and I have to say they win me over almost ever time – … Continue reading
Posted in Branding/Logo
Tagged aruba, bahama, bermuda, branding, island, logo, turks and caicos, virgin islands, where to go
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Kiss me I’m Chocolate – Hershey’s Brand Redesigned
Recently Hershey, the chocolate candy maker, released a new logo (see above). The web went wild with posts about how the kiss icon looks like poop. See Under Consideration,(whom I borrowed my article title from) for a break down of all the logo’s parts and of course, … Continue reading →