Category Archives: Branding/Logo

Kiss me I’m Chocolate – Hershey’s Brand Redesigned

Posted on September 17, 2014 by jesshaas

Recently Hershey, the chocolate candy maker, released a new logo (see above). The web went wild with posts about how the kiss icon looks like poop. See Under Consideration,(whom I borrowed my article title from) for a break down of all the logo’s parts and of course, … Continue reading →

Posted in Branding/Logo | Tagged agency, alexander design associates, chocolate, cincinnati, comments, company, goDutch, hershey, kiss, logo, new, OH, poop, post, ron burrage | Leave a comment

Reese’s Ever Changing Seasonal Packaging

Posted on November 21, 2013 by jesshaas

I noticed Reese’s holiday packaging in the store the other day. It’s new big logo placed on the side of the bag is quite an attention grabber (see a picture on my Facebook page). Stacks of orange bags take over … Continue reading →

Posted in Before and After, Branding/Logo, Graphic Design, Halloween, Identity, Packaging | Tagged 2008, 2009, 2010, 2013, autumn, designs, fall, minatures, orange bags, pumpkins, reese's packaging, samples, Seasonal, shelf, snack size, strategy, today, trees | Leave a comment

AIGA appreciates Jessica Haas Design’s Logo

Posted on September 1, 2013 by jesshaas

A congrats email was received today, I’ve been selected for AIGA (American Institute for Graphic Arts) Featured Project picks. My Hatch and Grow logo is from a graduate school project, I was designing a children’s toy company from naming, identity … Continue reading →

Posted in Appreciation, Branding/Logo, Jessica Haas Designs' Work | Tagged AIGA, children's, company, featured, jessica haas designs, Logo design, project, selected, toy, work | 1 Comment

Super Bowl Logos

Posted on February 1, 2013 by jesshaas

> There is an amazing array of varying Super Bowl logo designs from the past several decades. Each year the NFL use to come out with a new look and every time we would be almost as excited as discovering … Continue reading →

Posted in Branding/Logo, Identity | Tagged branding, consistency, decades, decades concept, logo, memories, Super Bowl, Super Bowl logos. NFL, years | Leave a comment

Canada Dry Green Tea Ginger Ale Global Launch

Posted on January 29, 2013 by jesshaas

Canada Dry has done it again. Above is their new infused green tea ginger ale and the packaging is as beautiful as the rest of its bubbly ginger family. In my option, Canada Dry’s packaging is top in class and … Continue reading →

Posted in Advertising, Branding/Logo, Graphic Design, Packaging | Tagged best packaging, BrandCory, Canada Dry, Dr Pepper Snapple Group, ginger ale, green tea, identity, marketing campaign, Packaging | Leave a comment

No Name, No Noise

Posted on January 14, 2013 by jesshaas

Selfridges No Noise is a campaign based in the UK attempting to quiet the world of all things trying to get your attention. What I found to be most impressive is how some companies are participating. An exclusive range of … Continue reading →

Video | Posted on January 14, 2013 by jesshaas | Tagged beats by dre, clinique, debranding, Heinz, levis, logos, no noise, peace and quite, Selfridges | Leave a comment

Boneshakin’ in October

Posted on October 1, 2012 by jesshaas

Being that NYC is an hour away from moving into the month of October I think it’s officially time to start getting excited about the next 31 days of fear and fun. Our evenings are now in darkness, drinks are … Continue reading →

Posted in Branding/Logo, Graphic Design, Halloween, Packaging | Tagged boneshaker, CF Napa Brand Design, cycling, glow-in-the-dark, Halloween, October, skeleton, velocipedes of the Belle Epoque, wine, zinfandel 2009 | Leave a comment

Louise Fili inspires with Free Gelato

Posted on September 28, 2012 by jesshaas

After a hard day at work, I am calmed by the true and funny words from Louise Fili, “Designing is about 1% of the job, the rest of the 99% is trying not to fuck it up.” She’s so right. … Continue reading →

Posted in Branding/Logo, Educate, Graphic Design, Packaging, Typefaces/Fonts | Tagged AIGA, book, design passion, Elegantissima: The design and typography, food, free gelato, graphic design, Italian type, L'Art del Gelato, logo, Louise Fili, monograph, New York City, package design, SVA Tishman Auditorium, typography | Leave a comment

Ready for Maple Syrup

Posted on September 17, 2012 by jesshaas

Ever since I meet a few fellas in Madrid who’s family ran a maple syrup farm in Canada, I’ve always had my eye for a good packaging design for this product. One of the Canadians asked me once how to … Continue reading →

Posted in Branding/Logo, Graphic Design, Packaging | Tagged Back Creek Farms, canadian, Crown, Dean & Deluca, maple syrup, Northwest farms, Packaging, risk | 1 Comment

Where To Logo?

Posted on May 17, 2012 by jesshaas

New York City subways are pretty much always covered in advertisements for vacation spots. Specifically at summer time we get to see an allotment of island ads and I have to say they win me over almost ever time – … Continue reading →

Posted in Branding/Logo | Tagged aruba, bahama, bermuda, branding, island, logo, turks and caicos, virgin islands, where to go | Leave a comment

Category Archives: Branding/Logo

Kiss me I’m Chocolate – Hershey’s Brand Redesigned

Reese’s Ever Changing Seasonal Packaging

AIGA appreciates Jessica Haas Design’s Logo

Super Bowl Logos

Canada Dry Green Tea Ginger Ale Global Launch

No Name, No Noise

Boneshakin’ in October

Louise Fili inspires with Free Gelato

Ready for Maple Syrup

Where To Logo?

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