New York City subways are pretty much always covered in advertisements for vacation spots. Specifically at summer time we get to see an allotment of island ads and I have to say they win me over almost ever time – yes Advertiser, I want to go to your island.
As a graphic designer, I can’t help but put judgement on the branding. I mean, I’ve never been to any of these places so when I see the pictures they all pretty much look the same. Crystal blue water with clean sandy beaches featuring sun-kiss models wearing white or bright colored flowers.
But let’s put it this way, without any pictures can a vacation destination logo make you want to travel there? Logos are supposed to tell a stories; a story that describes the product without words. Shouldn’t one of these logos whisper that you should at least visit their website? Yes, for me, one in particular does. I want go to Bermuda. Every time I see that tiny pair of shorts I get dressed into them and I’m standing on a beach, sand between my toes being warmed by the hot sun. I think the rest of the logos don’t paint any pictures except maybe the Bahama one. This one makes me think of islands in a general sense but only remind me of those pictures I’ve seen on the train – and maybe that’s because I know the logo reflects the map of the islands. The Bahama logo doesn’t mess with my head like those beach shorts do and that makes for a much stronger connection in the pursuit of purchasing a ticket. Now that’s how you know you’ve got a good logo!